12 FEBRUARY, AMSTERDAM: in-cosmetics Global, the leading global event for personal care ingredients, will bring over 1,000 exhibitors and nearly 12,000 attendees to the RAI Amsterdam, the Netherlands, from 8–10 April.
The 2025 edition is poised to be one of the most international events to date, featuring exhibitors and attendees from Europe, Asia, and the Americas, showcasing the industry’s latest advancements in science, innovation, and sustainability.
This year, the organisers will debut the Testing & Regulation Forum, in partnership with Skinobs. The forum will bring together experts to discuss the latest updates in compliance, testing, and safety, providing attendees with insights to navigate the ever-evolving regulatory landscape.
Global spotlights
Industry leaders such as BASF, Lubrizol, Symrise, Lucas Meyer Cosmetics by Clariant, Givaudan Active Beauty, Ashland, Evonik, and Croda will be among the prominent names featured at the event. Complementing these big players will be over 170 new exhibitors in the First Time Exhibitor Zone, including Tiny Cargo Company, Nanopharma, Bio H41, Melt& Marble, LanzaTech, Vollmens Fragrances, Exolitus, and more.
Marketing Trends Theatre
Attendees will learn from leading analysts, researchers, scientists, marketing experts, and company founders about the latest cosmetic industry trends and consumer insights in the Marketing Trends Theatre. To meet high demand for the sessions, priority seating and visitor upgrades will be available to ensure attendees can secure their seats, beat the queues, and not miss key findings.
Day one will open with Emilie Hood, Beauty and Consumer Health Consultant at research house Euromonitor International, in the opening session, ‘Beauty Outlook: Innovation in Personal Care’ highlighting how beauty brands position their benefits and speak effectively to consumers.
Nikola Matic, Vice President of Chemicals and Materials at Kline + Company, will present ‘Ingredient Trends: Navigating the Challenges of Emerging Trends.’ The session will explore how ingredient suppliers have adapted to cost sensitivity, supply chain disruptions, and the demand for natural and sustainable solutions. It will also address challenges like sourcing issues, imports, competition, and costs, along with proven strategies to overcome them.
Day two will feature experts discussing dermocosmetics, science of haircare, biotechnology, fragrance, and many more emerging trends. The panel session, ‘Dermocosmetics Debate: The Science-Driven Evolution of Skincare,’ will highlight how dermatological influence and science-led innovation are redefining skincare.
Denise Herich and Jennifer Stansbury, Co-founders and Managing Partners of The Benchmarking Company, will present ‘Fragrance Frenzy: Scents & Emotions Consumers Crave from Your Brand,’ diving into how consumers want to feel when using scented products and discuss current fragrance preferences, purchase drivers, and influencers behind trying and buying scents.
The final day of the event will feature experts from Mintel, Euromonitor, Natura Bissè, Keune Haircosmetics, Croda, and more, discussing areas such as the business of beauty, digital transformation, Gen Z beauty consumers, and other emerging topics.
Innovation Zone, sponsored by Ashland and partnered with Mintel
Standing as the epicentre of cosmetic innovation, the zone will display over 197 new personal care ingredients launched over the last six months within Functional and Active categories. Companies such as ALGAKTIV S.L., DSM Nutritional Products Europe AG, Sappi Biochemtech B.V., and PROVITAL, S.A. will debut new ingredients in 2025.
All featured ingredients will be contenders in the Innovation Zone Best Ingredient Award at the Awards ceremony on 8 April.
Sustainability Zone, sponsored by AAK and in partnership with The Green Chemist and Ecovia Intelligence
The Sustainability Zone features the latest advancements in green beauty, from sustainable sourcing to eco-friendly formulations and regulatory updates. This dedicated zone will include four key areas: the forum, pavilion, display, and theatre, each offering valuable insights and opportunities to embrace sustainability in beauty.
Following its successful launch in 2024, the forum, curated by Dr. Barbara Olioso, CEO of The Green Chemist Consultancy, returns with an expanded two-day programme covering topics such as Life Cycle Analysis (LCAs), natural silicone alternatives, sustainable packaging, and methods to minimise carbon emissions. Experts from The Carbon Trust, INABATA FRANCE, the International Collaboration on Cosmetics Safety, Regenagri, Roka Furadada, and more will lead the sessions. This year, the forum will be located on the show floor for improved accessibility.
The pavilion will connect visitors with suppliers offering solutions to enhance their sustainability operations and credentials, reduce environmental impact, and explore the importance of certifications that support sustainability claims. Meanwhile, the interactive display area will showcase the latest advancements in sustainable personal care. The theatre will also host presentations from industry pioneers, such as AAK, Clariant, Hallstar Beauty, AmphiStar, Eurofragance SLU, and more, offering strategies to transform business structures for true sustainability.
Testing & Regulation Forum, in partnership with Skinobs
On day three, the event launches the Testing & Regulation Forum, which will see experts from Skinobs, HORMETA Switzerland, Cosmeservice, and REACH24H address the latest updates in compliance, efficacy testing, and product safety. Specialised sessions will focus on longevity testing, anti-pollution efficacy, beauty and the law, and other key areas of interest.
Technical Seminars, sponsored by Azelis
This year, the programme will feature 33% more seminars, offering over 120 technical seminars led by experts from Sytheon, Eastman, Vantage Personal Care, Azelis, Stephenson, and many more. An additional theatre has been added to accommodate the increase. The high-level sessions will provide practical insights and specifications backed by scientific data to enhance product development strategies.
Formulation Lab®, sponsored by Brenntag and supported by Enkos Developments and IKA
Led by award-winning cosmetic scientist, Lorna Radford, the Formulation Lab® will offer hands-on workshops to refine skills, experiment with innovative techniques, and gain invaluable experience, in a fully equipped lab environment. Kobo Products, Inc., Azelis, Dow Silicones Belgium sprl, and Symrise will lead some of the sessions designed for formulators and R&D staff from cosmetic and contract manufacturers, private labels, and indie brands.
Testing, Regulation & Lab Zone, in partnership with Skinobs
Featuring Abich-Lifeanalytics, PhD Trials®, Miravex Limited, Validated Claim Support Sequential Skin, and ZURKO RESEARCH S.L., the zone will share solutions to ensure the safety, stability, and shelf-life of personal care products. It will also provide insights on the latest trends in lab equipment and measuring devices. Here, attendees can receive guidance on selecting the most appropriate testing methods and choosing the right Contract Research Organisation (CRO) for their evaluation needs.
Fragrance Zone
In the Fragrance Zone, attendees can explore some of the latest creations from leading fragrance houses and ingredient suppliers, such as Luzi AG, Eurofragrance, and others. The area will display new aromas, fragrance delivery systems, and formulation processes, as well as explore the art and science behind fragrance creation and key fragrance trends from the global market.
Sensory Bar
The Sensory Bar will feature transformative textures and product formats from nearly 50 exhibitors, including DSM Nutritional Products Europe AG, KSM-66 Ashwagandha, Sweetch, and Kao Chemicals Europe, amongst others. These exhibitors will present their unique textual products for moisturisers, haircare, fragrances, and lipsticks, designed to surprise and delight attendees.
Make-Up Bar
Kahl GmbH & Co. KG, Sun Chemical, Azelis Group NV, and Elementis will be featured in the Make-Up Bar, where attendees can enjoy a hands-on experience testing a wide range of colour cosmetics, including (but not limited to) eyeshadows, foundations, nail varnishes, and lip lacquers.
R&D Tours, sponsored by Mibelle, Symrise and Probiotical
The silent, guided tours offer expert-led insights into key trends in neurocosmetics, skin screening, and femcare. Attendees will be guided as a group to different companies’ stands, where they can experience live demonstrations and see first-hand the latest ingredients and formulations shaping these emerging trends.
Country Pavilions
Dedicated country pavilions from the UK, France, Brazil, China and Spain, will showcase localised ingredients, providing unique insights into regional expertise and trends shaping the global beauty industry. Attendees seeking solutions from regional markets will have the opportunity to connect with suppliers from these specific countries.
Spotlight on Upcycling
Attendees can meet Kaffe Bueno, Innomost, Gaia Tech AG, Lignopure GmbH, Evolved By Nature and Lipoid, who will be showcasing how byproducts like coffee grounds and fruit can be transformed into sustainable cosmetic solutions, meeting the growing demand for eco-friendly beauty.
Paid Premium Pass
This year, the event introduces a Paid Premium Pass, providing exclusive access to the executive lounge, a dedicated space for visitors to take a seat, recharge, or catch up on emails, with drinks and refreshments served throughout the day.
Roziani Zulkifli, Event Director of in-cosmetics Global, commented: “Following a record-breaking show last year, the 2025 edition certainly promises to be an exciting one, with a stronger focus on high-level cosmetic science, technical expertise, and innovation. Additionally, we will be placing greater emphasis on exploring the industry’s testing and regulatory processes, as this area becomes increasingly important across various regions.
“As a hub for business creativity, Amsterdam will serve as a fitting backdrop for the 2025 edition. We look forward to connecting the global personal care community and uniting the industry to connect, inspire, share insights, and spark new collaborations.”
in-cosmetics Global, presented by KSM-66 Ashwagandha, is recognised as the premier destination for beauty and cosmetic science professionals. The event will take place from 8-10 April 2025 at the RAI Amsterdam, The Netherlands. For more information and to register to attend, visit here.
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